Google buys YouTube! But what does this mean for Google Video?
Google has brought YouTube for a reported $1.65 billion. Ouch that's a lot. What's more this makes this the biggest buy by Google in its 8 years in existence. But is the money worth it?
Let's consider. Google already has its own Google Video service offering much the same package. Google's existing AdSense for Video plans could feasibly turn YouTube into a comfortable cash cow with little difficulty. However this begs the inevitable question: what is to become of Google Video itself?
YouTube has proved much more popular than Google's original offering. Google has a choice: it can either run the two sites in tangent or use YouTube's technology to revive Video. In fact the wisest move would be to simply shift the content of Google Video into YouTube and abolish Google Video itself. You Tube is wildly popular and nobody's going to care if someone whacks a Google badge on it. But is Google willing to part with Video?
After looking at the situation I'd say yes. Google wouldn't have bought YouTube if it had any real plans for Google Video. Personally I think it's sayonara Google Video and hello Google YouTube. The only question that remains is whether YouTube will maintain the same level of popularity under the Google flag and whether existing Video users can be bothered to switch to the new service (YouTube). Google needs to tread carefully but if it plays its cards right then it's looking at a fat pile of profit.
Whether this is a good thing for amateur video fans is another matter. Will the amateur flourish still survive under the new YouTube? Or will a change in owner bring a change in perspective?
Some figures and image purloined from Mashable. Thanks to Pete Cashmore. You have a fantastic blog on the go.

















